If traditional networking makes you nervous, try this…

partnershipsWhat’s your reaction to the idea of traditional networking? Is it something that fills you excitement, enthusiasm and joy? Something that lights you up and makes you feel as though you’re serving your potential clients in your highest capacity?
Yeah, me neither.
I’m not saying there’s anything inherently wrong with the way we’re usually taught to network. In fact, it can work really well for a lot of people.
But everyone is different; and for many holistic, heart-centered entrepreneurs, networking as it’s traditionally taught just doesn’t seem to resonate.
Here are some of the experiences we heart-based entrepreneurs have when we go to business-as-usual networking meetings:

  • Standing in front of a crowded room, nervously sharing about why everyone there should become clients.
  • Awkwardly striking up conversations with people who just seem to be waiting for a pause to start telling you about their business.
  • Struggling to squeeze time into our day to dress up and drive the two-hour trip to GET to the nearest networking event.
  • Feeling overwhelmed, disconnected, and as though everyone else we meet there is so much further along than we are.

For the reasons above (along with your stomach tying itself repeatedly in knots!), most holistic practitioners and heart-based entrepreneurs avoid networking.
So, should you just run the other way the next time you’re invited to a networking event?
Well, not exactly.
See, it’s not about “networking”, it’s about people. And connections. Real connections.
The truth is, connecting with like-minded people is one of the BEST ways to grow your business and attract your ideal clients.
And the good news is, you don’t have to do traditional networking in order to connect with like-minded people.
One of the things I’ve done to create a successful, sustainable, thriving business over the years (no matter what I was doing… whether it was as a wellness coach, a business coach or now, as an association leader) is to create connections with like-minded people. And it’s not only served me by bringing me the best clients over the years, but also in creating some of my greatest friends in the world….something I never could have imagined.
Business friendships can become like the family or friends you always wished you had…. people who really see you for who you are, who get you at a different level and see your truth and purpose in the world.
Now. You might be thinking… “But I already DO connect with people in my business. If all I need is connection, why aren’t I getting the clients I need?”
It’s a fair question. And the truth is that recognizing your existing connections is an awesome start… However, you need to take two important steps beyond general connection if you want to grow your business:

  • Step #1 – discover the secrets of building authentic business friendships: a business friendship is a heartfelt connection between like-minded people who genuinely enjoy supporting each other’s business growth. By helping each other, you can both serve more clients, make more money, and create a bigger difference in the world. Sounds awesome, doesn’t it?
  • Step #2 – know where to find those like-minded business friends: It’s important to connect with communities of like-minded people so you can start forming strong relationships. Up until now, many heart-based entrepreneurs have found the process of connecting with other people in business a little hit-and-miss. Where do you find these communities and how do you actually get the support you need once you do?

I hope these first 2 steps help you in healing your “traditional networking wounds” and stepping into building lasting, business friendships. If this is article resonated with you, I’m going to recommend that you read on to sign up for an amazing free training that will go even deeper.
My friend Jenn August believes passionately that networking doesn’t have to be that way. She’s pioneered a revolutionary new way to network by building one-to-one business friendships in a warm, welcoming, completely safe online setting.
To show you exactly how it can work, Jenn’s running a free training webinar at noon on March 20th PST that will teach you:

  • How to attract all the clients you need by building one-to-one business friendships.
  • How to truly understand (and communicate!) the value of who you are and what you offer right now.
  • How to network in a way that feels natural and authentic (even if you’re painfully shy).
  • Where to find aligned people who genuinely want to connect with you and help you make your business successful.
  • The connection secrets that grew her own business to six figures (as well as earned her invitations to collaborate with industry superstars like Jack Canfield, Marcia Wieder and Janet Attwood).

The webinar is called “How to Attract All the Clients You Need by Building Business Friendships”.
Interested? Find out more about Jenn’s free training session here.
But trust me: Jenn’s approach is like NOTHING you’ve ever seen before. I don’t use words like “revolutionary” often, but in this case, I think it’s justified.
Come along to her “How to Attract All the Clients You Need by Building Business Friendships” training session to see exactly what I mean.
RSVP for the training webinar today.


Love, Health and Success,

Want to use this article in your ezine, newsletter or website?

You’re welcome to share this article as long as you include the following, complete blurb with it:

Are you a wellness professional, holistic health practitioner, coach or other health-minded, heart-centered entrepreneur who wants to learn the business and marketing tools to create lasting success? Get your FREE Wellness Professional’s Success Starter Kit at http://www.iawp-connect.com and jumpstart your wellness practice today. Suzanne Monroe is a Heart-Based Business Mentor and the Founder & CEO of the International Association of Wellness Professionals, where she has given away over $100,000 in scholarships to holistic practitioners and coaches to create thriving businesses through the IAWP’s Wellness Coach Certification Program.


Leave a Reply

Your email address will not be published. Required fields are marked *

The Wellness Coach Career Kit contains:
  • * The IAWP Course Catalog
  • * The Wellness Coach Career Quiz
  • * The Healthy Lifestyle Wheel
  • * Interactive tools to help you learn what it’s like to be a Wellness Coach

Connect with us:

RSS Linkedin Twitter Facebook YouTube