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The 3 Phases of Growing an Email List in Your Holistic Business

growth

By PJ Van Hulle

 
How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time?
 
Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage…

 

PHASE 1:  Getting Started

 
When you’re just starting out, I recommend reaching out to your sphere of influence and inviting them to receive your special newsletter or tips (whatever valuable free goody you offer on an ongoing basis).
 
Here are some places to start:

  • Stacks of business cards you’ve collected
  • Contacts in Gmail (or whatever e-mail provider you have)
  • People in your cell phone
  • Facebook friends
  • LinkedIn connections

 
Send them an e-mail message to reconnect, inviting them to opt in to your list.  I’ll share some specific templates for this in the Opening Ceremonies call of the List-a-Palooza 90 Day List-Building Challenge.
 
By the way, you need PERMISSION to add someone to your e-mail list.  Otherwise, it’s considered spam.  When someone gives you their business card, it does NOT mean they’ve opted in to your list (unless they specifically say, “Here’s my card… please add me to your list.”)
 

PHASE 2:  Launching

 
Just like a rocket uses most of its fuel to get off the ground, adding the first 1,000 people to your list is the hardest, in my opinion.
 
You can accelerate your results in this stage by asking for referrals, regularly posting on social media, public speaking, attending networking events, and investing in paid advertising, like Facebook ads.
 
If you’re really ambitious, you can add hundreds or thousands of people to your list in a relatively short period of time by hosting a tele-summit where the speakers that you’re interviewing help promote the event.
 

PHASE 3:  Leverage

 
As your list gets bigger and bigger, it’s easier to find strategic alliances and affiliates with bigger lists to promote you and vice versa.
 
Once you have an online sales funnel that converts well, it’s less scary to invest more money in paid advertising as well.
 
Therefore, once you’ve reached this stage, it’s a lot easier to add hundreds or thousands of people to your list at a time.
 
My intention with List-a-Palooza 90 Day List-Building Challenge is that it will help you get to Phase 3 more quickly or accelerate your results in Phase 3, if you’re already there.

 

PJ Van Hulle is an acclaimed international speaker and author who works with speakers, coaches and consultants who love what they do but get frustrated with the marketing part.  She is the creator of the List-a-Palooza 90 Day List-Building Challenge.
 

Health, Love and Success,

 

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Are you a wellness professional, holistic health practitioner, coach or other health-minded, heart-centered entrepreneur who wants to learn the business and marketing tools to create lasting success? Get your FREE Wellness Professional’s Success Starter Kit at http://www.iawp-connect.com and jumpstart your wellness practice today. Suzanne Monroe is a Heart-Based Business Mentor and the Founder & CEO of the International Association of Wellness Professionals, where she has given away over $100,000 in scholarships to holistic practitioners and coaches to create thriving businesses through the IAWP’s Wellness Coach Certification Program.

My Money Story and uncovering yours

I was recently interviewed by my friend Christina Morassi for her fabulous event, Uproar. Here we are having an all-out dance party at the end!

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One question Christina asked me was about my relationship with money and how it’s been a part of building my business and creating success. Which made me want to share more about my own personal money story with you.  I think everyone has a money story within them. And even if you’ve never had concerns about money, once you step into owning your own business, money likes to take a front seat. There’s something about owning your own business that allows your buttons to be pushed, even those you never new were buttons before.

Part of following your passion and being in business is about making money. But what I hear a lot from Holistic practitioners and coaches is this: 

“I’m following my passion and helping people, but I’m not in it for the money.“ 

The problem with this statement is it’s like throwing the “baby out with the bath water”, denying that money actually is a part of serving others and following your passion.  Most holistic-preneurs aren’t in business to make money, but you have to realize you won’t be in business if you don’t make money. You’ll just have a hobby. And with a hobby, you won’t help very many people. I know your goal is to truly serve and help a lot of people with your message.

The truth is, abundance has everything to do with serving others. And money is a part of abundance.

It took a few things to shake me up to get this….

http://www.dreamstime.com/royalty-free-stock-photos-love-heart-image11079008For a long time I did what I call “Ignoring Money”. While I knew I needed money to survive and stay in business, I also didn’t want to give it too much energy.  So instead of focusing on it, I ignored it.  Just some of the things I did to ignore money were:

  • Handing over all of my financials to an accountant and keeping my fingers crossed until tax time
  • Outsourcing all go my bill-paying to my bookkeeper (as long as there was money in my account to pay the bills, I didn’t pay attention.)
  • Giving away my services for free or not charging enough (because helping people was more important that making money)

It turns out, there’s a BIG problem with ignoring money.  You start to lose track of money all together. And you don’t improve your odds of attracting it.

When I ignored money, things got sticky….

  • When I handed everything over to someone else to handle, I had no idea how I was making money and spending it in my business, so I wasn’t clear on what was working and what wasn’t working. (leaving me lost about how my business actually worked.)
  • My bookkeeper sometimes paid the bills late and I didn’t realize it (so I got stuck with late fees which wasn’t fun.)
  • When I gave away my services or didn’t charge enough, I stayed stuck in a broken business model which almost led me to quitting and having to go back and get a real job. (My biggest nightmare).
  • And worst of all, when I ignored money I wasn’t able to serve as many people (something most holistic practitioners and coaches overlook about money.)

But one day I woke up. It was really was an awakening for me…I realized that by ignoring money I was acting as if money didn’t matter. And if money doesn’t matter to you, then it doesn’t want to hang out with you.  I love how my friend Morgana Rae refers to money as your “Money Honey” and how when you personalize your relationship with money you start to see very clearly how it’s working in your life. If you money was a man or woman you loved, would you ignore him or her? Right.

The big question was: Why was I ignoring money and acting as if it didn’t matter?

If you’re having a lightbulb moment and noticing that you’re doing the same thing in your own life, then I’m going to encourage you to take a close look at the answer to that question for yourself. It’s different for everyone.

For me, I had to dive in deep and start sorting out the clutter in my subconscious mind.

It wasn’t fun at first, that’s for sure. In fact, it was quite painful. But then things started to come clear.

Here’s what I discovered – (truth-telling moment….)

Somewhere deep inside me I didn’t believe that you could follow your passion and make money at the same time. I believed from my own experiences in life that they were two separate things. I didn’t have any examples of people around me that were doing what they loved + making money. Plus, like most of us living in this world, money usually seemed to go with the “bad” guys rather than the “good” guys. And in my case, I desperately wanted to be the “good girl”.

I did a lot of things to “be good” (more on that later perhaps). As it related to money and work, I wanted to do good in the world and that meant not making money.

Until I uncovered this old belief and saw it for what is was, how it got there and where it needed to go….into the toilet! It was an old belief that didn’t serve me yet I was hanging on to it.

Here’s what happened once I got clear about my own truth with money….

*I took money back into my hands and got to know it.
*I honored what was coming in and going out.
*I got clear on what was working and what wasn’t working.
*I got very clear on how much money I needed to make and how I was going to do it, instead of just keeping my fingers crossed. Which meant I got very clear on how I could serve others.
*I started charging for the value I was giving, rather than giving away things for less.

When I did all these things, the biggest gifts came along. I was able to help more people than I ever thought possible. I’ve also been able to give away thousands of dollars of my products and services to people who needed financial help, not from a place of lack, but from a place of abundance.

I’m so glad I’m friends with money. And I hope you can be, too!

Thanks for letting me share my money story with you! I’d love to hear your money story, too, so leave a comment below and I’ll be sure to respond.

Love, Health and Success,

celebrationP.S. We’re celebrating! We just finished hosting our biggest event ever, Conscious Biz T.V. It was so amazing to connect with thousands of Conscious-preneurs from across the globe and launch our first-ever online T.V. show. Which is why we’re celebrating and opening the doors to our all-new IAWP membership at 20% off. If you’ve considered joining the IAWP, now’s the time as we rarely offer discounts on membership. You can save 20% when you enter the coupon code CelebrateMe now through June 20th here:

IAWP MEMBERSHIP CELEBRATION SALE

When you do, you’ll get access to our recent Conscious Biz T.V. event as a special bonus plus all the benefits of membership including done-for-your resources for your business, support calls and listing in our new professional directory!

 

Want to use this article in your ezine, newsletter or website?

You’re welcome to share this article as long as you include the following, complete blurb with it:

Are you a wellness professional, holistic health practitioner, coach or other health-minded, heart-centered entrepreneur who wants to learn the business and marketing tools to create lasting success? Get your FREE Wellness Professional’s Success Starter Kit at http://www.iawp-connect.com and jumpstart your wellness practice today. Suzanne Monroe is a Heart-Based Business Mentor and the Founder & CEO of the International Association of Wellness Professionals, where she has given away over $100,000 in scholarships to holistic practitioners and coaches to create thriving businesses through the IAWP’s Wellness Coach Certification Program.

Celebration Sale

ad683396d49e11e2914122000a9f1439_7I’m celebrating! We just finished hosting our biggest event ever, Conscious Biz T.V. It was so amazing to connect with thousands of Conscious-preneurs from across the globe and launch our first-ever online T.V. show. After the event ended, I had consciously planned a getaway to celebrate. Here I am getting a henna tatoo to further mark the celebration. I needed a little reminder right there on my skin about celebrating, because it’s pretty easy for me to jump into the next project! That happens when you love what you do, but I’ve learned that I have to carve out specific time for celebrating and honoring myself. It’s a part of my “practice of receiving” that I’m all about practicing these days! To continue the festivities, we’re hosting a Celebration Sale here at the IAWP. We’ve opening the doors to our all-new IAWP membership at 20% off for 3 days only. If you’ve considered joining the IAWP, now’s the time as we rarely offer public discounts on membership. You can Save 20% when you enter the coupon code CelebrateMe Here now through Thursday June 20th. And when you do, you’ll get access to our recent Conscious Biz T.V. event as a special bonus plus all the benefits of membership including done-for-your resources for your business, support calls and listing in our new professional directory!

Just go here to learn more about support you’ll receive as a member of the IAWP.

Love, Health & Success