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International Association Wellness Professionals

IAWP Blog

The #1 Reason Holistic Practitioners and Coaches Struggle

  Guest Blog by Michelle Bersell   Let me start with some amazing news. If you are a holistic practitioner, studies demonstrate that your income can easily reach the 150K mark per year!   Not bad for doing something you love right? If your income is at that level or beyond, I applaud you because you are experiencing the potential this work has to offer.   At the same time, there are also many holistic practitioners and coaches who are struggling to make ends meet. So, if you find yourself in this category, please know you are not alone! When a holistic practitioner is struggling, what this means on a deeper level is that you aren’t reaching the number of people you are capable of serving. Besides the financial struggle, this tends to pull on your heart strings because you strongly feel this is the work you are meant to be doing in the world. This leaves you committed to your cause, yet struggling to see a path that will allow your business to thrive.  
Femida, Goddess of Justice, with scales and sword
  Trust me when I say, I know how painful this struggle is. After receiving my training in clinical psychology, I took a pass on the traditional path of psychology. My heart was guiding me to use the training as a coach, so I could guide people to uncover more of their potential. I believed in this path so deeply because it challenged me both personally and professionally.   At the same time, the reality was that my psychology cohorts were building their businesses to six figure practices, while I was barely making 20K a year. Still, I kept the faith and kept working my business to no avail. Each year, at tax time, I would look at the abysmal numbers and just cry. I just cou

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  • I now have a real game plan and clients, with dozens more potential clients interested!

    I now have a real game plan and clients, with dozens more potential clients interested!

    When I started my wellness coaching practice, I was not used to finding clients on my own, as I used to work for large corporations. I found myself hitting a wall in terms of my business skills…..

  • I’m so happy I invested in myself…I can already see the huge impact it has made.

    I’m so happy I invested in myself…I can already see the huge impact it has made.

    Before I found the IAWP, I was struggling with finding clients, pricing my services and with my overall business plan. The IAWP taught me how to actually find and connect with clients who want to pay for my services…

  • Before working with Suzanne, I felt stuck in my business as an acupuncturist…

    Before working with Suzanne, I felt stuck in my business as an acupuncturist…

    Before working with Suzanne, I felt stuck in my business as an acupuncturist. I was in “waiting” mode, waiting for people to find me, which was limiting. I didn’t want to be seen as pushy or inauthentic, yet I truly wanted to help people.

  • The IAWP is for if you want to get on the fast track to making money doing what you love

    The IAWP is for if you want to get on the fast track to making money doing what you love

    “Before finding the IAWP I was searching for a way to turn my “hobby” for health and wellness into a career. The IAWP’s Wellness Coach Training Program provided me not only a clear path to my passion, but the success tools to make it happen.


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