International Association Wellness Professionals
Niche vs. Specialty, do you know the difference?
Want to know one of the biggest mistakes that most wellness professionals and coaches make? They assume they have a niche when in fact, they actually have a specialty
Most holistic practitioners and coaches know they’re supposed to have a niche.
You’ve heard that having a niche will make your marketing more clear and more clients will come to you for support.
But more often than not, practitioners and coaches who think they have a niche actually don’t. They have a specialty.
So what’s the difference between a specialty and a niche?
A specialty is the style or type of work that you offer.
So for example, if you’re a yoga teacher that teaches a specific type of yoga, for example Hatha yoga, Hatha Yoga is your specialty. Or if you’re a massage therapist who focuses on sports massage, then using techniques to enhance physical activity is your specialty. If you’re a coach that focuses on health and wellness, then wellness is your specialty within coaching.
Specialties describe the specific type of work that you do to support clients. Having a specialty is important and can help you define your niche. But let’s be clear, a specialty is not a niche.
A niche is not a style or type of work or even a type of person. Instead, it’s a problem that you solve for a certain group of people.
A niche answers two questions:
- What is the problem you