If you’ve ever tried to set up your own business, you’ve probably been inundated with business-building tips, tools and resources. But take them all with a grain of salt – some advice may sound legit but can actually derail your business success, cause you to spend money in un-necessary places and even lose money.
Here are 4 strategies you want to reconsider.
1. SCATTERED STRATEGY: As soon as you finish coach training, start marketing to get clients.
SAVVY STRATEGY: Get prepared first!When you complete your training you’re wearing the hat of the coach and your enthusiasm and passion has you ready to make money and start serving clients. However, you are not yet prepared as the business owner for finding or receiving clients and you're not yet prepared to ask for or receive money. There are a few behind-the-scenes systems to put into place FIRST so you are fully prepared. Investing a small amount of time, in advance, to be prepared and organized will convey confidence, credibility and professionalism right out of the gate.
2. SCATTERED STRATEGY: Just sell coaching and show up for the call.
SAVVY STRATEGY: Provide a value-add approach of exquisite client support. If you buy into this advice of just selling your coaching, then what you’re actually creating is a hobby, not a business. Nothing wrong with that, we just want you to know it